The points that encouraged me to download the book are not the things I liked about it the most.
Language — explains in clear terms what SEO can do for the Internet business beginner. At places in the process where the tasks can be complicated, Clarke recommends seekiing professional assistance. While he demystifies SEO, he also maintains the need to appreciate the way all players from business through website developer to search engines will want to see information presented
History — A small part of the book explains were websites and their users have been since the beginning. SEO has been part of the game all along. There are those who make it a GAME all the time, trying to figure out how to muscle the search engine results Search engine developers are evolving right along with the ‘players’. THese players don’t see the REAL game which is presenting your information so that the person who should and could want to buy from you can access, understand and use what you tell them.
Clarke uses Google as a base for the information and explanation of how SEO works for or against you. So, how do you know if all of this is working? Clarke includes some tips about analyzing your website to measure the success.
Will social media activity affect SEO? Clarke shares my opinion that a good link is good link, so posting following social media etiquette should work well. Being seen on social media increases the possibility for more visitors to your website. The book goes into the various social media site and makes some suggestions about how to use them. Another plus is discussion of the tools that are available to help you automate your social media activity.
What if the SEO appears to be working against you? Some problems will respond to troubleshooting and fixes. Some, especially if you’ve been ‘gaming the system’, may be problems you deserve to be suffering and you will simply have to endure the changes and the time required to fix it.
Local SEO is important to local businesses especially. A blend of both local and over-all SEO is the best practice.
Meta data still works for you…finish the meta titles, descriptions and tags for your pages, post and media. Clarke includes some good ways to choose the right keywords to improve your SEO.
I have already found this book useful for myself and for clients and I recommend.