Beginning with a disclaimer — I am personally acquainted with author Paul DelFino, as an observer, not as a client. When I downloaded the e-book and saw it described as a ‘short guide’ for small business owners with only 76 pages, I thought “What I expected — DelFino is usually clear and concise, so this reading won’t take long.”
- To grow or not to grow, then how to grow
- Budgeting is scarey, not budgeting is more scarey, then think budgeting observation and flexibility.
- Pricing is about learning where the balance is between your value to your target market and that darned budget where you need income. But don’t forget customer expectations; their perception of any value.
- Sales — DIY or hire staff. Candid self-evaluation of your company needs, along with your interests and skills help you decide wisely, even while considering budget for staff.
- Compensation — yes, you SHOULD be paid. Any employees are certain to want compensation. Being clear with everyone about compensation and expectations can save you headaches.
- Leadership — considering having steps of leadership to help you with the workload and to be there should something keep you from being there.